Actual view into the assembly hall of the GEORG transformer lines division.

Countering the Corona crisis with ideas: GEORG invests during pandemic in product development

In times of Corona pandemic worldwide not many companies dare to invest in new machines and lines. Even current orders cannot be processed at all or face problems in completion at customers’ sites around the world due to severe travel restrictions. Corona is braking the economy, also the Kreuztal based high tech company GEORG has been hit by a slack period of incoming orders and workload in spring and has taken measures in several departments like cost reduction and short time work.

Balancing Act between Cost Cutting and Investment

GEORG is doing this with a sense of proportion and dares the balancing act between cost reduction and investments. Already early the GEORG management decided to proceed the chosen way from a pure machine builder to an intelligent process optimizer even more actively during pandemic times. Since spring of this year investments are made in new and further developments of the wide product portfolio.

New Innovation Department thinks in Future Technologies  

It pays well back that GEORG established its own order independent Innovation Department already last year. In this “Think Tank“ at present six design engineers think digital future concepts forward and convert them into solutions together with the engineers of the respective GEORG product divisions.

Already in this year many innovations have been launched in the field of digitalization and could be converted into real products and services. This specially concerns highly sophisticated machines and lines which due to their high degree in automation offer the customers a high degree in efficiency and service with minimum personnel requirement.

 Light at the End of the Tunnel

”For sure, Corona will bother us for a longer time ahead of us. But, we can see light at the end of the tunnel”, states CEO Mark Georg, relying on the first signs that the pandemic caused slack might come to an end soon.

In the recent weeks GEORG could book orders for all product divisions including a significant one from China for several highly automated transformer lines. “This we owe to the trust of our customers into the stability and innovative power from Kreuztal“, states Mark Georg.  

Obviously some companies get ready to invest again. At present all product divisions report about upcoming projects and contracts which makes GEORG look carefully optimistic into the future.  


Grinding tests for customers in North America

In our facility located in Roanoke/Virginia our (potential) customers can carry out grinding tests on their own rolls using a state-of-the-art GEORG ultragrind SG 2. This demonstration machine in our Northamerican show room is equipped with the world’s most modern grinding machine control system i.e. the GEORG smartcontrol. At our Roanoke facility, we also manufacture and assemble our smallest roll grinding machines of the GEORG ultragrind SG 1 series. Meanwhile we have supplied more than 100 machines of this type worldwide. From the next bigger series now a GEORG ultragrind SG 2 is ready for demonstration and testing in Roanoke. Convince yourself about the easy operation and performance of the machine in interaction with the modern control system. In case of interest please contact Jochen Münker,

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Thomas Kleb

Thomas Kleb
Head of HR & Marketing

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